Yves Béhar: "Surfing is like improvisational jazz"

Beach Beach Rays California craftmanship Fashion fuseproject Herman Miller Ocean Inspired southern california coast surf surf legend surfboard surfer surfer magazine surfing water Why Design video series

World renowned design firm Herman Miller is introducing a new video series called “Why Design.” A first in the series, Yves Béhar, founder of fuseproject compares surfing to design in terms of  the need to always be in the moment  - ever-evolving to better suit current conditions. He states that the production of a surfboard is a dialogue between the craftsman and the surfer - one of the very few bespoke custom made objects left today...

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